CrushDynamics
CrushDynamics is an innovative agritech company that has created a patent-pending bio mechanical process for transforming wine derivative into highly nutritious content.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor investor | €0.0 | round |
* | $3.6m | Seed | |
| Total Funding | 000k | ||
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CrushDynamics, an agritech company established in 2016 and based in British Columbia, Canada, is focused on upcycling agricultural side-streams into high-performance food ingredients. The company was founded by Bill Broddy. The inspiration for the company came to Broddy when he observed a bear and her cubs eating discarded grape pomace from a winery. This led to the realization that this nutrient-rich byproduct could be repurposed. Kirk Moir, who has a background in computer engineering and experience in scaling startups, joined the team as CEO, bringing his entrepreneurial expertise to commercialize their process.
The core of CrushDynamics' business is a patented biomechanical fermentation process that transforms agricultural derivatives, primarily grape pomace from the winemaking industry, into valuable food ingredients. This addresses the environmental issue of waste from wineries, which would otherwise end up in landfills, and provides a solution for the food and beverage industry's need for cleaner, healthier ingredients. The company operates on a B2B model, supplying its ingredients to food manufacturers. Revenue is generated through the sale of these proprietary ingredients.
CrushDynamics' main products are multi-functional ingredients that offer several benefits to food formulations. These ingredients, rich in bio-transformed polyphenols, can significantly reduce the need for sodium and sugar, by as much as 80% and 50% respectively, while enhancing flavor, improving texture, and extending the shelf-life of the final products. The company offers products like 'Ruby Purée' for darker-toned foods such as sauces and chocolate, and 'Gold Purée' for lighter-colored items like plant-based dairy and chicken alternatives. These ingredients allow for a cleaner label, as they are non-GMO, vegan, and gluten-free. The company has received recognition for its work, including being named to the FoodTech 500 list for multiple consecutive years.
Keywords: foodtech, upcycling, ingredient solutions, sustainability, fermentation, sodium reduction, sugar reduction, clean label, agricultural waste, wine byproduct