Crunchbutton
Push a button. Get Food..
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
N/A | Seed | ||
| Total Funding | 000k | ||
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Crunchbutton was an online food ordering and delivery platform founded in 2012 by Judd Rosenblatt, David Klumpp, and Devin Smith. The concept originated during Rosenblatt's senior year at Yale University from a personal need: to get a popular local sandwich called 'The Wenzel' delivered to him while studying. He launched a simple, one-click website to facilitate this, which proved highly successful, eventually selling over $200,000 worth of that single sandwich and laying the groundwork for the company's expansion.
The firm operated as a third-party delivery service, targeting college campuses and partnering with local restaurants that did not have their own delivery infrastructure. Its business model centered on curating popular food items from the best restaurants in a community, allowing users to order and pay via the platform. Crunchbutton charged customers a delivery fee, typically around three dollars, plus an optional tip for the driver. The platform was designed for convenience, saving user information for quick reordering.
The company focused its operations on college towns, establishing a presence at campuses like Duke, Northwestern, and Syracuse by working directly with student interns to launch and market the service locally. Over its lifetime, Crunchbutton raised $450,000 in two seed funding rounds from investors including KohFounders, Bantam Group, and RevUp Capital. Eventually, the team behind Crunchbutton decided to pivot. They ceased the food delivery operations and open-sourced the entire platform, including its website, mobile apps, and administrative tools. The core team transitioned to form ae.studio, a product development and data science consultancy.
Keywords: food delivery, online ordering, restaurant logistics, college campus market, third-party delivery service, one-click ordering, hyperlocal delivery, Judd Rosenblatt, ae.studio, open source platform, food tech, startup pivot, seed funding, student market, curated food, mobile food app, delivery logistics, Wenzel sandwich, Yale startup, on-demand service