Crumbs

Crumbs is a mobile application platform focused on reducing food waste by connecting consumers with businesses that have surplus food. The company, Crumbs Technology d.o.o., operates in several European countries, including Croatia, Serbia, Slovenia, Austria, and Bosnia and Herzegovina. The platform allows users to purchase "surprise packages" of unsold but still high-quality food from restaurants, bakeries, hotels, and grocery stores at discounts of 50-70%.

The business model centers on creating a marketplace that benefits both consumers and partner businesses. Users download the free application, browse nearby deals, and purchase packages directly through the app using a credit card or Aircash. For businesses, Crumbs offers a way to generate revenue from food that would otherwise be discarded, reduce disposal costs, and attract new customers who are environmentally and price-conscious. The exact contents of the surprise packages are not known beforehand, as it depends on the daily surplus, adding an element of unpredictability for the consumer.

Initially, all orders are for pick-up only at the partner store during a specified time window. However, the company has indicated plans to include delivery services in the future. The application is available on both the App Store and Google Play Store and includes features like location-based search, store categories, and in-app payments. The founder of the Croatian platform, Crumbs.hr, is Antonio Matušan, who was motivated by the significant amount of edible food being wasted annually.

Keywords: food waste reduction, surplus food marketplace, mobile food app, surprise food bags, sustainable consumption, food rescue, discount food deals, restaurant surplus, bakery surplus, grocery surplus, food tech, environmental sustainability, circular economy, Croatia, Serbia, Slovenia, Austria, Bosnia and Herzegovina, Antonio Matušan, food pickup service