Crown Affair is a startup operating in the beauty and personal care market, specifically focusing on haircare. The company offers a range of high-quality haircare products, including boar-bristle brushes, which are designed to compete with more expensive, established brands. The company's target clientele appears to be individuals who value self-care and are willing to invest in premium products to enhance their daily routines.

The business model of Crown Affair is centered around direct-to-consumer sales through its website, crownaffair.com. It encourages customers to purchase multiple products by offering a 15% discount when they order three items in a custom bundle. This strategy not only increases the average order value but also promotes the use of a complete haircare routine, which aligns with the company's philosophy of treating haircare as an essential daily ritual.

In addition to product sales, Crown Affair has a rewards program that incentivizes repeat purchases. Customers earn points with each purchase, which can unlock new benefits. This approach helps to build customer loyalty and increase the lifetime value of each customer.

The company's messaging emphasizes the quality of its products and the satisfaction derived from using them. It positions its products as not just tools for improving hair health and appearance, but also as a means of self-care and personal transformation.

Keywords: Haircare, Beauty, Personal Care, Direct-to-Consumer, Premium Products, Self-Care, Customer Loyalty, Rewards Program, High-Quality, Daily Ritual.