Crowdbooster
Social media analytics with suggestions and tools for businesses to improve their online presence.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
N/A | Seed | ||
| Total Funding | 000k | ||
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Crowdbooster was a software-as-a-service (SaaS) company that provided a social media analytics and optimization platform. It was founded in 2010 by Stanford University alums Ricky Yean, David Tran, and Mark Linsey. The genesis of the company stemmed from the founders' own experiences and projects while at Stanford, leading them to recognize a significant need for actionable analytics in the social media space. After graduating, Yean and Tran were accepted into the prestigious Y Combinator accelerator program in the summer of 2010, which provided the initial seed funding and mentorship to launch Crowdbooster.
The company's platform was designed to help businesses, brands, and individual marketers enhance their presence on social networks like Twitter and Facebook. Crowdbooster's dashboard aggregated and visualized data, offering insights into key metrics such as follower growth, retweets, impressions, likes, and comments. A key feature was its ability to provide actionable recommendations, such as the optimal times to post content to maximize reach and engagement. It also allowed users to identify their most influential followers and fans. This focus on providing not just data but also guidance for social media optimization attracted a wide range of clients, from small businesses to major brands like Nike, JetBlue, and Ben & Jerry's, as well as high-profile entertainers.
The business model was subscription-based, with revenue generated from paid memberships that offered more customized and detailed analytical reports. Despite achieving an annual recurring revenue of $1 million and serving over 2,000 clients, the founders decided to discontinue the Crowdbooster service in 2016. They expressed a desire to build something with a larger scale of impact. Following Crowdbooster, founders Ricky Yean and David Tran went on to co-found other ventures, including Upbeat and, more recently, Flow Club.
Keywords: social media analytics, social media optimization, SMO, Twitter analytics, Facebook analytics, marketing tech, Y Combinator alum, Stanford startup, Ricky Yean, David Tran, Mark Linsey, digital marketing tools, social media dashboard, audience insights, engagement tracking, influencer identification, content strategy, brand management, SaaS, discontinued service