CroquetteLand
Online retailer of pet food and accessories.
| Date | Investors | Amount | Round |
|---|---|---|---|
$1.3m | Series A | ||
| Total Funding | 000k | ||
CroquetteLand is an e-commerce company specializing in the online retail of veterinary-grade pet food and accessories for a variety of companion animals, including dogs, cats, rodents, birds, and fish. Founded in 2000 in Lyon, France, by veterinarians Dr. Jean-Luc Besson and Dr. Jean-Stéphane Pouvreau, the company was established based on their professional expertise in animal health and nutrition.
The business operates on a direct-to-consumer model, selling products from well-known brands such as Royal Canin, Proplan, and Hill's through its website. The platform offers features designed to simplify pet care for owners, such as a tool to calculate daily food rations, automatic reordering subscriptions, and low-stock alerts. The company manages its own logistics from its warehouse and delivers products via courier.
In 2010, the startup raised €1 million from investors including Crédit Agricole Création and Siparex Group. A significant milestone occurred in 2016 when the retail giant Carrefour Group acquired a majority stake in CroquetteLand, integrating the online specialist into its broader corporate structure. Following the acquisition, the company continued its expansion, entering the markets in Belgium and Luxembourg in 2017. For the 2021 fiscal year, CroquetteLand reported a turnover of €21.4 million.
Keywords: pet food, e-commerce, veterinary nutrition, pet accessories, online retail, animal supplies, pet care, direct-to-consumer, dog food, cat food, animal health, veterinary products, online pet store, Carrefour subsidiary, specialty retail, pet subscription service, animal wellbeing, European pet market.