
CropMetrics
Advanced solutions to growers and specializes in precision irrigation management.
Date | Investors | Amount | Round |
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N/A | €0.0 | round | |
investor | €0.0 | round | |
N/A | Acquisition | ||
Total Funding | 000k |

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CropMetrics operates in the precision agriculture technology sector, providing advanced solutions focused on irrigation management. Founded in 2009 by Nick Emanuel, a farmer from North Bend, Nebraska, the company was born from a direct need to manage water resources more effectively. This firsthand experience in farming is central to the company's approach of creating practical, user-friendly technology for growers.
The company's core business revolves around a suite of hardware and software products designed to optimize water and other input usage for agricultural producers. Its flagship offering is a Variable Rate Irrigation (VRI) system, a pioneering program that allows for precise water application across fields with varying soil types and topography. This is achieved through a combination of technologies, including soil moisture probes that stream data to the cloud every 30 minutes, and field mapping of electrical conductivity (EC) and elevation. The data is then analyzed by the company's cloud-based software, which integrates with tools like weather forecasting and crop modeling to provide data-driven recommendations and VRI prescriptions. This enables farmers to apply the right amount of water at the right time and place, leading to improved water use efficiency, increased yields, and optimized profitability.
CropMetrics' business model combines technology sales with service and support. It sells its patented VRI platform and soil sensor hardware, supported by a network of trained Precision Data Specialists who provide local agronomy support. The company also offered a mobile application to facilitate communication and planning between growers and advisors. In January 2020, CropMetrics was acquired by CropX, a global agricultural analytics company. The acquisition integrated CropMetrics' extensive U.S. dealer network and over 500,000 acres under management into CropX's platform, combining CropMetrics' VRI and irrigation management tools with CropX's real-time, in-soil analytics and IoT solutions.
Keywords: precision irrigation, variable rate irrigation, VRI, agtech, soil moisture monitoring, farm management software, irrigation scheduling, precision agriculture, water management, agronomic data, crop consulting, soil sensors, pivot irrigation, agricultural technology, data-driven farming, crop yield optimization, water conservation, nutrient management, farm analytics, EC mapping