Cropcoin

Cropcoin Technologies Private Limited, operating as Pehle Jaisa, is an agritech company founded in 2022 that is decentralizing organic fertilizer production in India. The founding team includes serial entrepreneurs Pankaj Pandey and Ehtesham Farooqui, along with Shabih Abbas, Sumit Suman, Wasim Akhtar, and Mantosh Kumar, who bring combined experience in animal husbandry, waste management, and agronomy.

The company's business model focuses on converting organic waste into value-added fertilizers directly at the source. Pehle Jaisa establishes mid-scale fertilizer production plants on-site at waste centers like poultry farms, dairies, and bio-CNG plants. This integration eliminates the 'first-mile' transportation costs, which is a significant expense in traditional fertilizer manufacturing, allowing the company to offer higher quality products at more competitive prices. The produced fertilizers, which are rich in organic matter and contain growth-promoting enzymes, are designed to improve soil health and water retention, potentially reducing the need for chemical fertilizers by up to 25%.

Pehle Jaisa buys back the fertilizer produced at these integrated facilities and sells it to regional farmers through a network of distributors and retailers. The company serves the Indian agricultural market, operating on a B2C sales model. Within its first eight months, the company sold over 500 metric tonnes of fertilizer. For the fiscal year ending March 31, 2024, it generated revenue of ₹2.07 crore. The company has raised a total of $469K in funding over two rounds, with the latest being a seed round of $300K in June 2025 led by Climate Angels.

Keywords: organic fertilizer, waste to value, decentralized production, agritech, soil health, circular economy, sustainable agriculture, waste management, agri-input, animal waste, biofertilizer, crop nutrition, rural development, agricultural technology, Indian agriculture, waste processing, soil fertility, farmer networks, poultry waste, dairy waste