crmnext

CRMnext, now operating under the umbrella brand BUSINESSNEXT, is a specialized provider of customer relationship management (CRM) platforms for the financial services industry. The company was founded in India in 2001 as Acidaes Solutions Pvt Ltd by Nishant Singh, Manoj Kumar Singh, and Bidhan Choudhary. Nishant Singh, a serial entrepreneur with a background in technology, identified a gap in the CRM market, which was suffering from solutions that were either overly complex or too simplistic for the demands of large enterprises. This led to the creation of the CRMnext platform in 2002, with its first commercial version launching in 2006 after significant research and development.

BUSINESSNEXT exclusively serves the banking, credit union, and insurance industries. Its business model centers on providing comprehensive, enterprise-class CRM solutions through licensing and subscription fees, which constitute its primary revenue stream. The company targets large financial institutions, helping them manage extensive customer interactions and streamline operations. In October 2022, the company rebranded to BUSINESSNEXT to reflect its expanded vision and suite of platforms, including CRMNEXT, DATANEXT, and CUSTOMERNEXT, aiming to facilitate autonomous banking. The company's global footprint includes a USA headquarters in Raleigh, North Carolina, an international headquarters in Noida, India, and offices across 14 countries.

The core offering is a composable, AI-driven platform designed to integrate with a financial institution's existing core banking and technology systems. This integration provides a unified, 360-degree view of the customer, enabling employees to be more responsive and service-driven. Key features include sales force automation, customer service management, marketing automation, lead management, and advanced analytics powered by machine learning. A distinctive feature is its 'commutable cloud' architecture, which uses a single codebase for both on-premise and cloud deployments, allowing for seamless upgrades. The platform is engineered to automate workflows, reduce sales turnaround times, and enhance customer engagement through personalized digital journeys. Recently, the company launched GPTNEXT, a generative AI platform with a private LLM to further support its vision of autonomous financial services.

Keywords: financial services CRM, banking CRM, insurance CRM, credit union technology, customer experience platform, digital transformation banking, Nishant Singh, Acidaes Solutions, BUSINESSNEXT, autonomous banking, loan origination system, customer 360, financial advisor CRM, commutable cloud, sales force automation, core banking integration, DATANEXT, CUSTOMERNEXT, wealth management CRM, omnichannel banking