Crezeo

Crezeo, established in 2010, has transitioned its brand and is now known as Potion. The company initially focused on the creation of community platforms and has since sharpened its strategic direction to develop a Software as a Service (SaaS) platform. This platform is designed to build and manage customer communities for a client base that includes retail, brands, and startups. The CEO of Potion Social is Antoine.

The company's business model is centered on its SaaS offering, Potion, which provides the tools for businesses to foster their own customer communities. This represents a shift from its previous model, which included consulting, community management, and content creation services. Potion is now concentrating its resources on the technological development of its platform and is collaborating with a network of partner agencies to handle the service aspects it previously offered directly. This partner program is aimed at marketing, consulting, CRM, and social media agencies.

Potion's platform is designed to integrate with other tools used by its clients, such as community management software, CRM systems, and engagement tools, through partnerships with local and global solution providers. This focus on integration enhances the utility of the platform for its user base. Keywords: Crezeo, Potion, Potion Social, community platform, SaaS, customer community, retail tech, brand engagement, startup tools, community management software, customer engagement, online community, Antoine, customer relationship management, marketing technology