CrediMarket
Compare financial products, loans, mortgages and cards online.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| investor investor | €0.0 | round | |
€30.0m Valuation: €30.0m | Acquisition | ||
| Total Funding | 000k | ||
| EUR | 2017 | 2022 | 2023 |
|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 |
| % growth | - | - | 7 % |
| EBITDA | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 |
| % profit margin | - | (58 %) | (49 %) |
| EV | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 |
Source: Company filings or news article
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CrediMarket operates as an online comparison platform for financial products, catering to individuals in the Spanish market. The company traces its origins back to 2008 when it was founded as Bankimia by Francisco Peñalver, initially launching as a mortgage comparison tool that included a user-focused consultancy service. Over the years, its service offerings expanded, incorporating loan and credit card comparisons in 2010. A significant milestone occurred in 2017 when Bankimia underwent a rebranding to become CrediMarket, a move intended to refresh its image and better communicate its value proposition. This rebranding, coupled with a redesign of its web assets and user funnels, reportedly led to a substantial increase in lead generation.
The firm's business model is centered on generating leads for the financial institutions featured on its platform, earning a commission for connecting these entities with new customers. It later introduced a financial intermediation service, actively negotiating product terms between the user and the financial entity. The platform provides a comprehensive marketplace where consumers can compare, select, and contract for products such as mortgages, loans, credit cards, and insurance from over 40 financial institutions. For users seeking guidance, a team of expert agents is available to assist throughout the process at no cost.
In a strategic move to enter the Spanish Online Comparison Platform (OCP) market, Bauer Media Group acquired CrediMarket in February 2019 for an estimated €30 million. At the time of the acquisition, CrediMarket employed 180 people in its Barcelona office. This acquisition integrated CrediMarket into Bauer's broader European OCP portfolio, which includes similar platforms in the Nordics and Eastern Europe. Prior to this, the company had secured a Series A funding round in December 2016 from investors including b2venture, Cabiedes & Partners, and Mola.
Keywords: financial comparison, personal finance, mortgage comparison, loan aggregator, credit card marketplace, online financial services, consumer credit, financial products, insurance comparison, lead generation, fintech Spain, financial intermediation, Bauer Media Group, Bankimia, Francisco Peñalver, consumer lending platform, financial technology, Spanish fintech market, personal loans, online mortgages