Create Fertility

Create Fertility

Fertility clinic headquartered in london.

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CREATE Fertility operates as a network of fertility clinics in the United Kingdom, specializing in Natural, and Mild In-Vitro Fertilization (IVF). The company was founded in 2000 by Professor Dr. Geeta Nargund and Professor Stuart Campbell, two clinicians with international reputations for their research and development in gentler IVF approaches. Professor Nargund, who served as Medical Director until mid-2025, was motivated by a mission to make IVF safer and more patient-friendly, reducing the physical and emotional toll associated with conventional, high-stimulation treatments. Her background includes extensive work in the NHS and pioneering research in the use of advanced ultrasound technology and Natural Cycle IVF.

The business model centers on providing bespoke fertility treatments that are less reliant on high doses of stimulating drugs. This approach aims to focus on the quality, rather than the quantity, of eggs, which the company states reduces health risks and side effects for both mother and baby. The primary services include Natural, Natural Modified, and Mild IVF, which involve lower drug dosages over a shorter period compared to conventional IVF. Revenue is generated directly from patients and through contracts with the NHS to provide funded treatments. The client base includes individuals and couples seeking fertility assistance, including those with complex medical histories who may have been denied treatment elsewhere.

The treatment process begins with an advanced 3D Doppler ultrasound scan to provide a detailed fertility diagnosis. Based on this, a personalized treatment plan is developed, followed by a cycle of minimal medication, monitoring, egg collection, and embryo transfer. A significant milestone for the company was in March 2013, when it secured a £5 million growth capital investment from Livingbridge to open a flagship clinic in London and expand its UK presence. In July 2021, CREATE Fertility was acquired by IVIRMA Global, a major international player in reproductive medicine.

Keywords: fertility clinics, IVF treatment, Natural IVF, Mild IVF, reproductive medicine, assisted reproduction, Geeta Nargund, egg quality, low-dose IVF, fertility diagnosis, ultrasound technology, women's health, fertility preservation, patient-centered care, NHS fertility services, IVIRMA Global, Stuart Campbell, assisted reproductive technology, fertility services UK, private fertility care

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