Cream eSports
Promotion and competition of the eSports in the Spanish-speaking market.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
* | $500k | Angel | |
| Total Funding | 000k | ||
Cream eSports is a professional esports organization headquartered in Madrid, Spain, established in 2016. The company was founded by a group of entrepreneurs led by CEO Diego Soro, in partnership with YouFirst SPORTS, a global agency specializing in the professional sports sector. The organization's primary objective is to promote and develop esports within the Spanish-speaking market, with a significant focus on Latin America.
The company's journey began with participation in 'Clash of Clans' competitions, quickly expanding to 'Clash Royale'. A pivotal moment in its history was the acquisition of the Gladius Gaming team, which facilitated its strategic entry into the Latin American market. This expansion was further accelerated by a seed funding round in January 2019. The round was led by All Iron Ventures, the investment fund created by the founders of Ticketbis, Ander Michelena and Jon Uriarte, and also included participation from notable angel investors such as David Brabender and Yago Arbeloa. While the exact amount was undisclosed, it was reported to be a six-figure sum aimed at cementing its presence in Latin America, a market CEO Diego Soro identified as having greater growth opportunities.
Cream eSports operates by fielding professional teams in a variety of popular esports titles. The organization manages a roster of approximately 70 contracted players competing in high-profile leagues for games such as 'League of Legends', 'Counter-Strike: Global Offensive', 'Clash Royale', 'VALORANT', and 'Rainbow Six Siege'. Its revenue streams are typical of an esports entity, relying on sponsorships, advertising, and the sale of team merchandise through its online store. The business model is centered on building competitive teams that perform well in major tournaments, which in turn attracts brand sponsorships and a loyal fanbase. The organization has also been associated with Real Betis, a Spanish football club, competing under the name Cream Real Betis.
Keywords: esports organization, professional gaming, Latin America esports, Spanish esports, Cream Real Betis, Diego Soro, All Iron Ventures, YouFirst SPORTS, League of Legends team, CS:GO team, Clash Royale team, VALORANT team, esports investment, player management, esports sponsorship, gaming merchandise, esports competitions, Madrid gaming, esports expansion, competitive gaming