CraftJam

CraftJam is a company focused on corporate wellness and team building through hands-on crafting workshops. Founded in 2017 by serial entrepreneur Nora Abousteit, the firm was established to create social crafting experiences. Abousteit, who is Egyptian-German, drew upon her extensive background in building online creative communities, including BurdaStyle.com and Kollabora, to launch CraftJam. Her journey reflects a long-held passion for crafting and technology, having started her career in media and previously launched two crafting communities with over a million members. Meg Glasser, with a background in scaling businesses rooted in creative communities and a degree in Textile Arts, is the co-founder.

The company's core business revolves around providing in-person, virtual, and hybrid craft workshops designed to enhance employee engagement, well-being, and creativity for corporate clients. CraftJam's business model is service-based, generating revenue through the sale of these workshops to organizations, with pricing starting at $68 per person, which includes a curated craft kit. Clients can book single workshops or a series, and the company handles all logistics, including the international shipping of high-quality, pre-assembled kits, ensuring all participants have the necessary materials. This turnkey solution serves a client base that includes major corporations like Netflix, Google, Spotify, and Boston Consulting Group. The company boasts a 74% repeat client rate and has served over 30,000 attendees.

CraftJam's services are centered on its "Craftcare" curriculum, which is designed to leverage the science of neuroplasticity to improve mental well-being. The workshops are framed around five key elements: mindfulness, purpose, connection, control, and ritual, aiming to reduce burnout and combat anxiety and loneliness. Participants are guided by expert instructors called "JamMasters" in a variety of crafts such as macrame, watercolor painting, and needle felting. The virtual workshops utilize platforms like Zoom, integrated with Eventbrite, to create an interactive and social environment where participants can connect. For remote teams, the company ships comprehensive kits globally, managing all customs and import processes to deliver a seamless experience.

Keywords: corporate wellness, team building workshops, virtual team events, employee engagement, craft workshops, corporate events, employee wellbeing, remote team building, hands-on workshops, creative workshops, corporate crafting, team cohesion, mental wellness, employee experience, virtual crafting, corporate training, team activities, DIY kits, professional development, employee morale, Craftcare, Nora Abousteit, hybrid events, neuroplasticity, mindfulness exercises