CPXi

CPXi, which now operates as Digital Remedy, stands as a seasoned digital media solutions company with a long history in the advertising technology sector. The company was originally founded as BUDs Inc. in 2000 by Michael Seiman, who started the venture while he was a computer science student at Hofstra University. Seiman has remained at the helm as CEO throughout the company's evolution. The initial name, BUDs, was an acronym for "Brothers Under the Skin," linked to an early idea for a clothing line and comic book.

In 2005, the company rebranded to CPX Interactive, a name paying homage to the 'cost per x' pricing models prevalent in digital advertising. A significant transformation occurred in 2017 when the company rebranded again to Digital Remedy, reflecting a broader focus on providing comprehensive tech-enabled marketing solutions. Over the years, the company has grown through strategic initiatives and acquisitions. A key milestone was the 2013 acquisition of AdReady, a Seattle-based company with a programmatic creative platform, which enhanced CPXi's demand-side offerings. This was followed by other acquisitions, including SpinMedia Entertainment Sites in 2016 and CrowdHere in 2018. The company's growth was also fueled by funding, such as a $26 million investment from the Business Development Corporation of America in 2014, which also marked its expansion into Asia with the launch of CPXi Asia.

Digital Remedy operates as a media execution and technology company, serving a diverse client base that includes brands, agencies, and publishers. The firm's business model centers on providing managed services for digital advertising campaigns across a multitude of channels like desktop, mobile, video, and streaming TV, operating on a transparent fixed margin. This approach allows for customized solutions tailored to each client's specific performance goals, which can range from measuring foot traffic and app downloads to website conversions. The company offers a suite of services including media planning, omnichannel ad operations, custom reporting, and data analysis. A notable product is the AdReady+ platform, a self-service tool launched in 2020 designed to help independent agencies manage digital advertising from planning and execution to reporting. Another key offering is Flip, an Over-the-Top (OTT) advertising platform that provides attribution and return on ad spend tracking for streaming TV campaigns.

Keywords: digital media solutions, advertising technology, adtech, media execution, programmatic advertising, Michael Seiman, CPX Interactive, performance marketing, OTT advertising, AdReady, demand-side platform, media buying, digital campaign management, cross-channel advertising, publisher solutions, agency services, content creation, data analytics, brand safety, media optimization