Coxwave

Coxwave operates as an analytics infrastructure provider for companies developing artificial intelligence-native products. The company was established in 2021 by a team of AI researchers, including CEO Gijung Kim and co-CEO Kim Juwon, from Seoul National University's data mining lab. The founders' journey began when their lab closed during the COVID-19 pandemic, leading them to participate in AI competitions where they identified the limitations of existing data analysis systems. This experience prompted the creation of Coxwave, which has dual headquarters in Seoul, South Korea, and San Francisco, California.

Initially, Coxwave launched two generative AI tools: Hama, an AI-powered image editing service, and Enterpix, a search engine for AI-generated images. After achieving over 1 million active users with Hama, both products were acquired by the Sandoll Group, marking a significant milestone as South Korea's first M&A case in the generative AI sector. Following this success, Coxwave pivoted its focus to developing Align AI, a product analytics platform specifically designed for the growing market of Large Language Model (LLM)-powered conversational products. The company has secured approximately $3.5 million in seed funding from investors including KB Investment, Danal, and Seoul Techno Holdings to expand its R&D and global presence.

The core of Coxwave's business is its Align AI (formerly impaction.ai) platform, which serves product teams and developers. This B2B solution addresses the challenge of understanding nuanced user interactions within conversational AI, such as chatbots and copilots. Unlike traditional analytics that track simple metrics, Align AI analyzes conversational data to reveal user intent, satisfaction, and the context of interactions. The platform captures every user-AI interaction, metadata, and conversational data, translating them into actionable insights for product improvement and hyper-personalized customer experiences. Its features include a natural language universal search for pinpointing specific conversational logs and a built-in data analytics assistant named Copilot. The platform supports real-time data ingestion through an SDK and integrates with LLM toolkits like Langchain and LlamaIndex. Coxwave's clients include companies like Wrtn, Metabuddy, Collectiv AI, and it has established collaborations with PwC India and Anthropic.

Keywords: conversational analytics, AI product analytics, LLM analytics, Gijung Kim, chatbot data analysis, user interaction insights, generative AI tools, product analytics platform, Seoul National University, natural language search, AI model monitoring, user behavior analytics, B2B SaaS, data mining, AI startup, KB Investment, Hama, Enterpix, user experience enhancement, conversational data