Couture Technologies
AI-powered virtual try-on technology for apparel brands.
| Date | Investors | Amount | Round |
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| investor | €0.0 | round | |
| N/A | €0.0 | round | |
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| investor | €0.0 Valuation: €0.0 | round | |
* | N/A | Grant | |
| Total Funding | 000k | ||
Couture Technologies provides AI-powered solutions for the apparel industry, designed to reduce returns and enhance the customer shopping experience. The company's core offerings include a virtual try-on technology that allows customers to see how clothing will look and fit on a personalized avatar, interactive digital lookbooks, and a system for capturing precise body measurements. These tools are delivered as white-label solutions that integrate with e-commerce platforms like Shopify and Salesforce. The business model is B2B, serving direct-to-consumer fashion brands and workwear companies by digitizing their garments into 3D models and providing data analytics on customer behavior and sizing trends.
The company was founded in Nashville, TN, in 2019 by CEO Deanna Meador and CTO Marcelino Rodríguez-Cancio. The founders met during an innovation project for a fast-fashion company, where they identified the significant challenge of high return rates in e-commerce due to poor fit. Before writing any code, they interviewed over 300 brand leaders globally to validate the market need for an accurate virtual try-on solution. Deanna Meador is a serial tech entrepreneur with a background in education tech, and Marcelino Rodríguez-Cancio is a PhD-level computer scientist. Early development was bootstrapped by the founders and supported by a grant from the National Science Foundation (NSF). In March 2023, Meador raised a $1.5 million seed round in eight hours.
Couture Technologies has been recognized as one of the Top 9 Tech Startups globally at the 'Olympics of Tech' and was named the Most Innovative Apparel Sales Software by Acquisitions International. The company also received a grant from the Uruguayan government to fund its international expansion with a subsidiary in Montevideo. By providing data-driven insights, the company helps brands optimize inventory and refine sizing, with some partners seeing returns drop to zero on items where the technology was used.
Keywords: virtual try-on, fashion technology, AI retail, apparel software, e-commerce solutions, 3D garment visualization, fit technology, return reduction, digital lookbooks, body measurement