CouchCommerce

CouchCommerce

Converts your online shop into an app..

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CouchCommerce GmbH was a German technology company established in early 2012 by Alexander Ringsdorff to address the shift towards a Post-PC, mobile-first e-commerce landscape. Ringsdorff, an entrepreneur in the e-commerce sector since age 16, had a history of building and exiting companies, including a payment system acquired by a T-Mobile subsidiary and an e-commerce agency that became part of the SinnerSchrader/Accenture group. His experience launching Rakuten Checkout and managing digital strategy for other firms directly informed the creation of CouchCommerce.

The company developed a mobile-first e-commerce platform designed to help online retailers unify their customers' shopping experience across devices. Operating on a Software-as-a-Service (SaaS) model, the core offering was a touch-friendly web application that equipped businesses to capitalize on the growing trend of "couch commerce"—shopping via tablets and smartphones. The platform was engineered to guide online shops into a new era of retail where mobile devices were the primary point of interaction. The term itself, "couch commerce," describes the act of online shopping from a relaxed environment like one's home, a trend that accelerated with the proliferation of tablets.

CouchCommerce successfully raised €1.6 million in venture capital to fund its development and growth. In May 2015, the company reached its most significant milestone when it was acquired by NewStore, Inc., a venture launched by e-commerce pioneer Stephan Schambach. The entire CouchCommerce team, including co-founders Kai-Thomas Krause and Nadine Schmitt, transitioned to NewStore, joining forces with Schambach to build a comprehensive omnichannel platform for retailers. This acquisition effectively integrated CouchCommerce's mobile technology and expertise into NewStore's broader mission to run retail stores on mobile devices, linking online and offline activities.

Keywords: mobile commerce, e-commerce platform, SaaS, retail technology, post-pc commerce, omnichannel retail, tablet commerce, web application, venture capital, acquisition

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