Cosrx
Hypoallergenic skincare with minimal, science-backed active ingredients.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
Cosrx, a combination of "Cosmetics" and "Rx" (prescription), is a South Korean skincare brand founded in 2013 by Jun Sang Hun. Hun started the company due to his own sensitive skin, which reacted poorly to most products on the market, inspiring him to create gentle yet effective skincare. The brand's philosophy focuses on creating hypoallergenic and dermatologist-tested products with minimal, yet powerful, scientifically-backed ingredients to address various skin concerns. This approach avoids unnecessary additives, fragrances, and irritants.
Cosrx operates on a consumer-driven, direct-to-consumer (D2C) business model, heavily relying on customer feedback and data analysis to inform product development. This strategy of listening to customer needs has allowed them to create highly satisfactory products at affordable price points. While its primary market is South Korea, over 85% of its revenue is generated internationally, with significant growth in North America and Southeast Asia. The company's success is largely attributed to influencer marketing on platforms like TikTok, word-of-mouth, and strategic partnerships with online retailers like Amazon and Shopee.
The brand's product lines target specific concerns such as acne, dryness, large pores, and sensitivity. Key ingredients featured across their range include snail mucin, hyaluronic acid, ceramides, niacinamide, and exfoliants like AHA and BHA. Some of their most globally recognized products are the Advanced Snail 96 Mucin Power Essence, Advanced Snail 92 All in One Cream, and the Acne Pimple Master Patch. The snail mucin line, launched in 2014, was instrumental in establishing the brand's international presence. Similarly, the BHA Blackhead Power Liquid was one of its first products, opening up a new market in South Korea for chemical exfoliants.
Keywords: K-Beauty, hypoallergenic skincare, sensitive skin solutions, snail mucin, minimalist skincare, acne treatment, cruelty-free cosmetics, direct-to-consumer beauty, Korean skincare, customer-centric product development, affordable skincare, BHA exfoliants, pimple patches, global skincare brand, ingredient-focused beauty, niacinamide, hyaluronic acid, science-backed skincare, gentle formulations, online beauty brand