CosMoss

CosMoss is a wellness startup in India offering sea moss-based supplements, a nutrient-rich ingredient new to the Indian market. The company provides products like vegan gummies and capsules, which contain 92 of the 102 essential minerals the body needs, aiming to support immunity, digestion, skin health, and energy levels. Their products are formulated to be sustainably farmed, ethically harvested, sun-dried, and free from additives.

The company's business model targets health-conscious Gen Z and millennial consumers in urban areas who are interested in functional, plant-based wellness products. CosMoss operates through a direct-to-consumer (D2C) model via its website and plans to expand its distribution through quick commerce channels and premium offline retail stores. The company delivers to Delhi NCR within 1-3 business days and to the rest of India within 2-7 days.

In July 2025, CosMoss secured seed funding from notable investors, including Malika Sadani, the founder of The Moms Co., and Pratham Mittal, the founder of Tetr College of Business. This capital is intended to accelerate its retail footprint in key metropolitan areas like Delhi, Mumbai, and Bengaluru, enhance consumer education, and develop new products tailored to the Indian market. Co-founder Mohammad Jueitem has emphasized the company's first-mover advantage in shaping consumer perception and building trust around sea moss in India. Over the next year, the company plans to scale operations, establish in-house production, and expand its reach to 10 cities.

Keywords: sea moss, wellness supplements, nutritional products, direct-to-consumer, plant-based, Indian market, superfood, immunity support, natural ingredients, health supplements