Cordless

Cordless, operating under the legal entity Supportal Technologies Limited, is a London-based company founded in 2020 by Luba Chudnovets (CEO) and Irina Bednova (CTO). The concept for Cordless originated from the founders' direct experience while scaling customer support at the digital bank Monzo. Chudnovets, a former head of scaling operations, and Bednova, a technical lead, identified the challenge of analyzing voice-based customer feedback at scale and recognized its potential as a rich source for product and service improvement.

The company positions itself as a modern telephony software provider with built-in conversational intelligence, targeting customer support teams. Its business model is centered on a software-as-a-service (SaaS) platform that equips businesses with an all-in-one solution to manage customer phone calls and extract actionable insights. The core of the service is to transform voice, a traditionally difficult medium to analyze, into searchable and structured data. By doing so, it addresses the issue of support managers typically being able to review only a small fraction of weekly calls, thus losing valuable information.

The platform's key features include automatic transcription of calls, sentiment analysis to gauge customer emotion, and auto-tagging to categorize conversation topics. These capabilities allow managers to more effectively conduct quality assurance, pinpoint training needs for agents, identify emerging trends in customer issues, and share feedback with other departments. Cordless also offers deep integrations with popular CRM systems, ensuring that the insights generated from conversations are embedded within the client's existing workflows. In February 2023, the company secured $2.3 million in a seed funding round led by Fly Ventures, with participation from Passion Capital, TrueSight, and notable angel investors. This capital is being used to accelerate customer acquisition and further develop the product.

Keywords: conversational intelligence, customer support software, call center AI, voice analytics, sentiment analysis, call transcription, quality assurance automation, agent performance, customer feedback analysis, CRM integration, Supportal Technologies Limited, Luba Chudnovets, Irina Bednova, telephony platform, customer service insights, SaaS, call analytics, speech analytics, AI-powered customer service, contact center software