Coqli

Coqli operates as a Web-to-Pack e-commerce platform specializing in the manufacturing and sale of custom-designed and personalized corrugated cardboard packaging. The company was established in 2019 by Julien Bocquenet and Justin Ziegler, who combined their respective expertise in the cardboard industry and e-commerce. Bocquenet, with a background in the corrugated cardboard industry, identified a market gap for small and medium-sized enterprises (SMEs) needing customized packaging in small quantities—an area underserved by traditional mass-production models. The venture was later joined by Justin Ziegler, a business angel with a decade of experience, who transitioned into an operational co-founder role.

Headquartered in Vincey, in the Vosges region of France, Coqli has built its own digital workshop to control the entire production process, from online design to manufacturing. This integration allows the company to offer short delivery times and maintain production quality. The firm's business model is direct-to-consumer (B2C) and business-to-business (B2B), enabling clients to order as few as one unit to over 30,000. Revenue is generated directly from the sale of these packaging products. The company targets a diverse clientele, including e-commerce businesses, communication agencies, and manufacturers across various sectors like cosmetics, food, and wine. Notable clients have included brands like M6 and Fleury Michon.

The platform provides an entirely online, user-friendly interface where customers can configure all aspects of their packaging without technical expertise. Users select a box model from a catalog of over 26 options, then specify dimensions, cardboard thickness, and material (natural or white). They can further personalize their order with custom printing on the exterior, interior, or both. The system automatically generates a price and a delivery date. A key aspect of Coqli's value proposition is its focus on sustainability; it uses locally sourced, FSC® certified, and recycled cardboard, manufactures on-demand to prevent overproduction, and designs packaging to minimize empty space and the need for extra filling materials. The company has received recognition for its approach, including winning an award from Vosj'innove in 2021 and being selected for the Coq Vert community for ecologically committed businesses.

Keywords: custom packaging, corrugated cardboard, web-to-pack, personalized boxes, e-commerce packaging, sustainable packaging, on-demand manufacturing, made in France, short-run packaging, B2B packaging solutions, packaging design platform, small series production, eco-friendly packaging, Julien Bocquenet, Justin Ziegler, Vosges, online packaging configurator, direct-to-consumer packaging, custom printed boxes, recyclable packaging