Coopah

Coopah is a digital run coaching application that operates on a direct-to-consumer, subscription-based business model, providing personalized training plans for runners of all levels. Founded in 2020 by Dan Strang, Pete Cooper, and Paul Henry, the company was born from Cooper's personal experience with running as a therapeutic outlet following a family bereavement. He discovered that traditional running clubs could be intimidating, online plans were often too generic, and private coaches were prohibitively expensive.

The core of Coopah's offering is a mobile application that generates adaptive training plans for distances ranging from 5k to marathons. Leveraging machine learning, the app analyzes a user's performance data to adjust pacing and session difficulty, creating a dynamic training schedule. This addresses the common issue of static, one-size-fits-all PDF plans. Revenue is generated through monthly (£14.99) and annual (£79.99) subscriptions. The company has demonstrated strong organic growth, with a significant portion of new users acquired through referrals and word-of-mouth. To fuel expansion, Coopah secured a £1.5 million seed funding round in late 2024, led by Redrice Ventures and Active Partners, with notable participation from London Marathon Events and athlete Alistair Brownlee MBE.

The platform provides a holistic approach to training by integrating strength and conditioning workouts, yoga sessions, and recovery routines, aiming to improve performance and prevent injuries. Users can sync workouts with GPS devices like Garmin or use their phone's GPS. A key feature is the 24/7 access to human coaches for personalized feedback and support via in-app chat and one-on-one calls. Community engagement is fostered through private chat groups based on race goals and public forums. Coopah has established strategic partnerships with major running events, including the TCS London Marathon, for which it is the official training partner, providing a significant channel for user acquisition.

Keywords: run coaching app, personalized training plans, marathon training, running community, AI fitness coach, subscription fitness, running for beginners, race preparation, adaptive training, strength for runners, running injury prevention, virtual running coach, Dan Strang, Pete Cooper, London Marathon partner, half marathon training, 5k training plan, running motivation, digital fitness, fitness technology