Coop Home Goods
Adjustable memory foam pillows and bedding accessories.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
N/A | - | ||
| Total Funding | 000k | ||
Coop Home Goods is a direct-to-consumer e-commerce company specializing in adjustable sleep products. Founded in 2013 by siblings Jin and Kevin Chon, the company was born from Kevin's personal struggles with chronic neck and back pain and the resulting sleep issues. The business operates primarily online, selling through its own website and other e-commerce marketplaces.
The company's core products are pillows designed with a unique adjustable feature, allowing users to add or remove fill to customize the height and firmness. The fill is a proprietary blend of cross-cut, hypoallergenic memory foam and microfiber, engineered to provide a balance of comfort and support while promoting airflow to keep cool. This design caters to all sleeping positions—stomach, back, and side—by enabling proper spinal alignment. In addition to its flagship pillows, the company offers a range of bedding accessories, including cooling mattress protectors and specialty pillows like maternity and travel versions. The products are made with CertiPUR-US certified foams and GREENGUARD Gold certified materials, indicating they meet strict standards for content and emissions.
The business was established in Los Angeles, California, and grew significantly as a digitally native brand. In August 2021, Coop Home Goods was acquired by Topspin Consumer Partners, a private equity firm, to support its continued growth and expansion into a broader sleep and wellness brand. The founders, Jin and Kevin Chon, have continued to oversee the business post-acquisition. The company has received accolades for its products, with its flagship pillow being ranked number one by Consumer Reports for two consecutive years and recognized as one of the Best Pillows of 2024.
Keywords: adjustable pillows, memory foam bedding, e-commerce home goods, direct-to-consumer sleep, customizable pillows, cooling pillows, hypoallergenic bedding, sleep wellness products, side sleeper pillows, back pain relief sleep, online bedding store, shredded memory foam, CertiPUR-US certified, GREENGUARD Gold certified, Kevin Chon, Jin Chon, Topspin Consumer Partners