Cooori

Cooori operates as a specialized educational technology firm with a focus on the corporate language learning market in Japan. Founded in 2011 and officially established as Cooori Japan in March 2015, the company is headquartered in Tokyo. The venture was started by Dr. Arnar Jensson, who serves as the company's founder and CEO, alongside co-founder Dr. Eythor Eyjolfsson. Dr. Jensson's background in AI and language technology research formed the foundation of the company's mission, while Dr. Eyjolfsson, a linguist fluent in seven languages with extensive business experience in Japan, brought critical expertise to the team.

The company's core business revolves around a B2B SaaS model, providing an AI-powered online English training service primarily for large Japanese corporations aiming to enhance their employees' global competency. Revenue is generated through corporate subscriptions to its learning programs, such as a 12-week course priced at 100,000 Yen. Cooori's platform is engineered to make language acquisition more efficient, claiming to achieve significant TOEIC score improvements in a fraction of the time compared to traditional methods. This is accomplished through its proprietary and patented AI engine, "3O," which personalizes learning content for each user by analyzing their proficiency and habits to identify and target weaknesses.

The platform delivers a hybrid learning system that combines AI-supported online study with human counseling from professional advisors to maintain learner motivation. It is a multi-device solution, accessible on PCs, tablets, and mobile phones, allowing for flexible learning schedules. A key feature for its corporate clients is a comprehensive data dashboard that enables HR specialists and managers to track the real-time learning progress of their employees. To advance its AI capabilities, Cooori established a partnership in 2017 with the Toyota Technological Institute at Chicago, an institution at the forefront of information technology research.

Keywords: language learning, ed-tech, corporate training, AI-powered learning, Japanese market, B2B SaaS, English education, TOEIC preparation, personalized learning, employee development, artificial intelligence, learning platform, hybrid learning, mobile learning, language proficiency, human resources technology, corporate education solutions, AI coaching