Cook Angels

Cook Angels operates as a premium meal-kit delivery service in the French market, targeting individuals who lack the time or skill for daily cooking but still desire a high-quality, home-cooked experience. The company was founded in 2012 by Joy Solal and Charlotte Sieradzki, both leveraging their backgrounds in marketing and communication to build the brand, which officially launched in March 2013.

The core of Cook Angels' business is delivering cooking boxes that streamline the culinary process. These kits contain all necessary ingredients, which are pre-portioned and, notably, include pre-chopped fresh vegetables, leaving only the enjoyable steps of cooking to the customer. This focus on convenience allows for the preparation of meals in approximately 10 to 30 minutes. Recipes are developed in collaboration with chefs and nutritionists, with options catering to specific dietary needs such as gluten-free diets. The business model accommodates both à la carte orders and a recurring subscription service, providing flexibility for its clientele.

Financially, the company's journey includes an initial Angel funding round of $435,000 on March 26, 2014, with participation from the investment fund Elaia Partners. A significant milestone occurred in May 2018, when Cook Angels secured a €2.2 million capital increase, which resulted in the Norac Group, a major French food manufacturer, acquiring a majority stake. This strategic partnership was envisioned to accelerate growth by leveraging Norac’s extensive experience in convenience foods and its robust supply chain, while allowing Cook Angels to maintain its brand identity.

Keywords: meal-kit delivery, recipe kits, pre-portioned ingredients, French food market, convenience cooking, subscription box, home cooking solutions, gourmet meal kits, ready-to-cook, fresh ingredients, food delivery service, online food business, culinary startup, premium meals, Joy Solal, Charlotte Sieradzki, Norac Group, Elaia Partners, Paris food tech, healthy eating