ConversionPoint Technologies
AI-enabled e-commerce customer acquisition platform.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| $10.0m | Series A | |
| Total Funding | 000k | ||
| USD | 2017 |
|---|---|
| Revenues | 0000 |
| EBITDA | 0000 |
| Profit | 0000 |
| EV | 0000 |
| EV / revenue | 00.0x |
| EV / EBITDA | 00.0x |
| R&D budget | 0000 |
Source: Company filings or news article
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ConversionPoint Technologies, founded in 2016 and formerly known as Global Performance Brands, operated as an e-commerce technology company focused on providing a consolidated suite of tools for brands and advertisers. The company was co-founded by CEO Robert Tallack, a former professional athlete with a background in developing high-volume e-commerce sales campaigns, and Peter Nguyen. Their vision was to create a unified solution to address the complexities of online selling.
The firm developed a cloud-based platform that offered AI-enabled media optimization, customer relationship management (CRM), and automated post-purchase services like product delivery and remarketing. This technology aimed to help clients increase customer conversions, lifetime value, and return on ad spend across major e-commerce channels, including direct-to-consumer websites, large online retailers like Walmart.com, and Amazon. ConversionPoint's business model was centered on providing these integrated services to a client base that included major brands such as Canon, Logitech, and Nikon.
The company pursued an aggressive growth strategy through acquisitions. In 2017, it acquired Sellpoints, a provider of e-commerce technology, to enhance its capabilities. A significant milestone occurred in November 2018 when ConversionPoint announced a definitive agreement to acquire Inuvo, a public company specializing in AI-driven consumer behavior technology, for approximately $75 million. The plan involved creating a new public holding company and listing it on the NASDAQ. However, the acquisition and associated IPO were terminated in June 2019, with the company citing difficult market conditions and an inability to secure the necessary financing. Following the termination of the deal, PitchBook data indicates the company became out of business in April 2024.
Keywords: e-commerce technology, AI media optimization, marketing tech, adtech, customer acquisition, CRM, online retail solutions, performance marketing, direct-to-consumer e-commerce, customer lifetime value, return on ad spend, Sellpoints, Inuvo acquisition, Robert Tallack, e-commerce platform, remarketing automation, online advertising, digital marketing suite, multi-channel commerce