Convenix

Convenix established itself in the Brazilian corporate benefits market before its strategic evolution into Clube Wiipo. Founded in Joinville in 2017 by Felipe Corrêa, Grasiéle Nazário, and Luís Humberto de Quental, the company developed a marketplace for corporate benefits. This platform was designed to connect retail partners with companies seeking to enhance their employee benefits packages through an automated and flexible management system.

The company's trajectory includes receiving an early-stage investment from Darwin Startups, which supported its growth. A significant milestone occurred in June 2021, when Convenix was acquired by Wiipo, the financial services platform of Senior Sistemas, a major software management company in Brazil. Following this acquisition, Convenix was officially rebranded as Clube Wiipo in February 2022, aligning its operations more closely with its new parent company's ecosystem. The acquisition was a strategic move for Wiipo to enter and expand its presence in the corporate benefits management sector.

Clube Wiipo operates as a benefits club that provides employees of partner companies with access to discounts, cashbacks, and special promotions across a network of over 160,000 partners. The platform serves corporate clients by offering a value-added benefit to their employees at no cost to the company or the user. The business model generates value by creating an ecosystem that benefits employees, employers, and retail partners. A key feature of its service is the option for employees to make purchases via payroll deduction, which grants them purchasing power throughout the month and is integrated with major payroll systems. The solution includes a mobile application for users and a web-based management platform for companies and partners, facilitating a streamlined benefits experience. Keywords: Convenix, Clube Wiipo, corporate benefits, employee perks, payroll deduction, benefits marketplace, financial wellness, employee engagement, fintech, SaaS, B2B, Joinville, Senior Sistemas, Wiipo, employee discounts, cashback, benefits management, Felipe Corrêa, Grasiéle Nazário, Luís Humberto de Quental