Contenders Clothing

Contenders Clothing

Bringing the thrill of the fight to everyday activewear offering well-styled staples featuring iconic brands.

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$750k

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Contenders Clothing is a lifestyle brand specializing in officially licensed, high-end apparel designed for men. The company operates in the direct-to-consumer (DTC) market, leveraging traditional licensing agreements to offer uniquely designed clothing across various categories. Contenders Clothing serves a diverse clientele, including sports enthusiasts, business professionals, and everyday consumers who value quality and style. The business model focuses on e-commerce, allowing customers to purchase products directly from their website. Revenue is generated through the sale of apparel, including their well-known boxer briefs and other licensed merchandise. The company also engages in strategic partnerships, such as their branded base layer program for Corona Del Mar High School. Contenders Clothing differentiates itself by combining traditional licensing with innovative DTC branding strategies, ensuring a unique market position.

Keywords: lifestyle brand, licensed apparel, high-end clothing, DTC market, unique designs, boxer briefs, e-commerce, strategic partnerships, quality, style.

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