Conpass
Helps to increase sales conversion rate for SaaS companies with an user onboarding tool.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
Related Content
Conpass was a Brazilian technology firm established to address customer experience challenges for small and medium-sized software companies. Founded in Florianópolis in 2015 by Ivan Biava and Yves Siqueira, the company developed a customer experience automation platform. The business operated on a subscription-based model, providing its software to a clientele that included notable companies like Ambev, Americanas, Stone, and Locaweb. The firm secured R$1.3 million in funding from Bossa Nova Investimentos and angel investors, including Patrick Sigrist, one of iFood's founders.
The core offering was a no-code platform designed to enhance user engagement and reduce friction throughout the customer journey. Its software allowed clients to create interactive elements such as product tours, tutorials, virtual assistants, and help centers directly within their own digital products without requiring a developer. This functionality aimed to improve key metrics from user onboarding and activation to retention and upselling opportunities. The platform also provided data and insights to identify customers at risk of churn. Founder and CEO Ivan Biava had prior entrepreneurial experience, having started Engaming, which focused on user onboarding and conversion rates, and Letterbe, a study platform for university students.
In a strategic move to bolster its own customer experience capabilities, ERP platform Omie acquired Conpass in January 2022 for an undisclosed amount involving cash and stock. Following the acquisition, Conpass ceased independent commercial operations, and its team of approximately 20 employees, including the founders, was integrated into Omie. Ivan Biava assumed the role of Director of Customer Experience at Omie. Existing Conpass customer contracts were honored until their conclusion but were not renewed as the technology was repurposed for exclusive use within the Omie ecosystem.
Keywords: Conpass, customer experience automation, CX platform, user onboarding, SaaS, customer engagement, no-code platform, churn reduction, in-app guidance, product tours, digital adoption, customer self-service, Ivan Biava, Yves Siqueira, Omie acquisition, user retention, customer journey automation, Florianópolis startup, Bossa Nova Investimentos, customer success