Connehito
Tokyo-based mobile q&a app for female users centered around childcare.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
| investor investor | €0.0 | round | |
| N/A | N/A | Acquisition | |
| Total Funding | 000k | ||
Established in January 2012 by founders Shunsuke Oyu and Tatsuro Shimada, Connehito Inc. is a Japanese company focused on supporting families through digital services. The firm's flagship product is "Mamari," a comprehensive platform for mothers and mothers-to-be. Initially launched in 2014 as a media site and a separate Q&A app called "MamariQ," the two were integrated in 2017 to create a single, unified service.
The Mamari platform serves as a vital resource for women navigating fertility, pregnancy, childbirth, and parenting. It combines informational articles with a robust, anonymous Q&A community where users can seek advice and share experiences with peers, boasting a high response rate. The application hosts over 1.3 million questions and answers monthly, covering a vast range of topics from managing morning sickness to choosing baby products. This user-generated content is a core feature, allowing mothers to connect with and learn from others who have faced similar challenges.
Connehito operates primarily on a freemium business model. The core features of the Mamari app are free to use, while a premium subscription, "Mamari Premium," offers enhanced functionalities like searching for popular questions. This premium service was launched in collaboration with KDDI. The company also generates revenue through corporate partnerships, including sponsored content and collaborations, and provides support programs for companies to facilitate paternity leave. A significant milestone in the company's history occurred in June 2016, when it was acquired by Syn. Holdings, a subsidiary of the major telecommunications company KDDI. By March 2019, Connehito became a wholly-owned subsidiary of KDDI, a move that provided substantial backing and resources for growth. The founders, Oyu and Shimada, have since transitioned to advisory roles, supporting the new management.
Keywords: family support, parenting app, Q&A community, women's health, childcare information, FemTech, digital media, corporate wellness, paternity leave support, Japanese market