Connected Corporation

Connected Corporation operated as a software product development firm headquartered in Toronto. The company focused on providing services in design, product management, and engineering. It catered to clients in need of specialized software development, positioning itself as a partner for building and scaling digital products.

The firm's business model revolved around offering its expertise in software and product development to other businesses. This service-based approach addressed the needs of companies that may have lacked the in-house resources or specific skill sets required for their digital projects. In April 2020, the company underwent a significant organizational change, resulting in the layoff of 17 employees, which constituted 10% of its workforce at the time. This restructuring impacted roles across its core disciplines of design, product, and engineering.

Earlier, a different entity named Connected, which focused on social CRM, was acquired by LinkedIn in October 2011. That company, led by Sachin Rekhi, provided a tool for managing online contacts from various platforms like Gmail, Facebook, and Twitter, and was seed-funded by Trinity Ventures and 500 Startups. Keywords: software product development, engineering services, product design, technology consulting, digital product agency, Toronto tech, software engineering, product management, user experience design, application development, technology services, software solutions, custom software, tech talent, digital innovation, product strategy, UI/UX design, mobile app development, web development, technology partnership