Connatix

Connatix, founded in 2014 by David Kashak and Oren Stern, operates as a prominent video technology company catering to publishers. Kashak, serving as CEO, brings a background from the ad tech industry, having previously founded and led the ad network Optimax to its acquisition by Blind peer-to-peer network. This experience in advertising technology directly informed the creation of Connatix, aiming to provide publishers with the necessary tools for video content delivery and monetization.

The company has developed an online video platform (OVP) that enables publishers to incorporate video content on their websites and applications. This platform serves a broad client base, including major digital publishers, by offering a suite of tools to manage, measure, and monetize video. Connatix's business model is rooted in helping these publishers generate revenue from their video content. This is primarily achieved through a video advertising marketplace that connects publishers with advertisers, facilitating the sale of video ad inventory. The platform supports various ad formats, aiming to maximize revenue opportunities for its clients.

Significant milestones for Connatix include its acquisition by JWP (formerly JW Player) in 2024, a move that combined Connatix's monetization capabilities with JWP's established video platform. Before this, in July 2021, Court Square Capital Partners made a majority investment in Connatix, highlighting the company's growth and market position. The company's offerings are designed to streamline the process of video monetization for publishers, providing them with technology that integrates content and advertising seamlessly.

Keywords: video technology, publisher tools, ad monetization, online video platform, ad tech, digital publishing, video advertising, content monetization, programmatic advertising, SaaS