Conga

Conga operates as a business-to-business software provider with a focus on automating and managing the complete revenue lifecycle for its clients. The company was originally founded in 2006, with some sources listing Mark Whiteside and Michael Markham as founders under the name AppExtremes, Inc., while others credit Kirk Krappe, Neehar Giri, and Kent Perkocha who reportedly developed the initial ideas on napkins. A pivotal moment in the company's history occurred in May 2020 when Apttus, a leader in quote-to-cash solutions, acquired Conga for $715 million and adopted the Conga name for the combined entity. This merger brought together two significant players in the Salesforce ecosystem to create a comprehensive solution for digital commercial operations.

The firm serves a global clientele of over 10,000 businesses, including small and large enterprises across various departments such as sales, legal, finance, and IT. Conga's business model is centered on its cloud-based platform, the Conga Revenue Lifecycle Management Platform, which provides solutions through a Software-as-a-Service (SaaS) model. This platform is designed to be open and integrable with any CRM, ERP, or cloud infrastructure, offering flexibility to its customers. It unifies historically separate processes like Configure-Price-Quote (CPQ), Contract Lifecycle Management (CLM), and Document Automation into a single data model.

Conga’s product suite is designed to manage and accelerate every stage of the revenue process, from proposals and quotes to contract negotiation, execution, fulfillment, and renewal. Key offerings include Conga CPQ for managing complex quotes, Conga CLM for standardizing contract creation and management, and Conga Composer for automated document generation. The platform leverages artificial intelligence to provide predictive analysis, identify risks within contracts, and summarize agreements quickly. By creating a unified system of record for all revenue-related activities, Conga aims to eliminate data silos between departments, streamline workflows, improve accuracy, and provide businesses with a holistic view of their commercial operations to ultimately drive profitable growth.

Keywords: Revenue Lifecycle Management, Contract Lifecycle Management, Quote-to-Cash, Configure Price Quote, Document Automation, Digital Transformation, Commercial Operations, Salesforce AppExchange, Business Process Automation, eSignature