CONEXANCE MD

Conexance MD, established in 2006, operates as a data marketing specialist from its base in Lille, France. The company was founded by Didier Farge, who was later joined by Nicolas Giard. Conexance MD focuses on creating and managing pooled behavioral databases, which are built upon verified transactional data from a multitude of channels.

The firm's core business revolves around providing data-driven insights to its clients, enabling them to better understand their customers and identify high-potential prospects. Conexance serves a diverse client base that includes sectors such as e-commerce, mail order, retail, non-profit organizations, and banking and insurance. Revenue is generated by offering services like the rental of targeted address lists, data segmentation, behavioral prediction, and email enrichment. The company also provides CRM solutions in a Software-as-a-Service (SaaS) model to help clients optimize their customer files and automate marketing campaigns.

The company's key offering is its cooperative database, iBehavior, which uses machine learning and predictive models to analyze consumer purchasing habits. This allows Conexance to create detailed customer profiles and identify "statistical twins" of a client's best customers from the broader database. The benefits for clients include improved customer acquisition, reactivation of lapsed customers, and an enhanced ability to target marketing efforts effectively. In July 2016, Conexance MD was acquired by the global communications and advertising firm WPP, and now operates as Conexance by Choreograph, a part of WPP's data and technology division.

Keywords: data marketing, pooled databases, behavioral data, predictive modeling, customer acquisition, lead generation, CRM optimization, SaaS, direct marketing, consumer analytics, data enrichment, Lille, WPP, Choreograph, Didier Farge, iBehavior, transactional data, customer retention, audience targeting, marketing analytics