ConBody

CONBODY is a unique fitness company that operates in the health and wellness market, providing prison-style fitness bootcamps. The business was founded by Coss Marte, a former inmate who developed the workout program using military-style bodyweight training techniques he learned while incarcerated. The company’s core service includes high-intensity interval training (HIIT), cardio, strength training, and metabolic conditioning, all performed without any equipment.

CONBODY serves a diverse clientele, including young professionals and fitness enthusiasts looking for effective, no-frills workouts. The company also has a strong social mission, aiming to bridge the gap between young professionals and formerly incarcerated individuals by hiring the latter as fitness trainers. This not only provides employment opportunities for those who have served time but also promotes prison reform.

The business model includes offering group fitness classes, live stream sessions, and pre-recorded online workout videos. Revenue is generated through class subscriptions, one-time class fees, and online video purchases. The company leverages its unique selling proposition of prison-style workouts and its social impact mission to attract and retain customers.

Keywords: prison-style, fitness bootcamp, HIIT, bodyweight training, no-equipment, formerly incarcerated trainers, social mission, prison reform, online workouts, high-intensity.