Comprea

Comprea operated as an on-demand grocery delivery service in Spain, positioning itself as a significant player in the burgeoning online supermarket sector. The company's core value proposition was to simplify grocery shopping by allowing customers to order from various stores and receive their items within as little as one hour.

The service enabled users to select products from supermarkets as well as specialty fresh and organic food providers. A key feature was the use of personal shoppers who would hand-select items, aiming to ensure quality for the customer. Clients could choose a precise delivery time, catering to busy schedules and the need for convenience. This model targeted urban consumers looking to outsource the time-consuming task of grocery shopping.

In a strategic move to consolidate the market, Comprea was acquired by its rival, Lola Market, in a deal announced in October 2017. This acquisition was part of a larger financing round for Lola Market, aimed at doubling its size and solidifying its leadership position. The merger combined Comprea's technological strengths with Lola Market's business model, which emphasized fresh products from traditional markets alongside large supermarkets. Following the acquisition, the joint operation was active in major Spanish cities like Madrid, Barcelona, and Valencia, with agreements with prominent supermarket chains including Mercadona, Carrefour, and Dia. The integration of the two companies was finalized in February 2018.

Keywords: Comprea, Lola Market, online grocery, grocery delivery, personal shopper, on-demand delivery, supermarket delivery, fresh food delivery, e-commerce, food tech, acquisition, Spanish startup, Madrid, Barcelona, Valencia