Competitors.app

Competitors.app, founded in 2018, is a Romanian-based SaaS company providing a competitive intelligence platform. The company was established by Razvan Girmacea, who previously founded and led Monitor Backlinks, bringing significant experience in the digital monitoring space to this venture. The concept was validated early on by the Swedish business accelerator THINK Accelerate, which also provided seed funding in October 2018. This was followed by a grant from the EU for European Startups and Entrepreneurs in 2019, further solidifying the company's trajectory.

Operating primarily within the business/productivity software and B2B media and information services industries, Competitors.app serves a diverse clientele that includes marketing agencies, e-commerce businesses, SaaS providers, and manufacturers. The company's business model is subscription-based, offering flexible pricing that adapts to the number of competitors a client wishes to monitor. This model includes plans tailored for agencies and custom solutions featuring white-labeling.

The platform offers a comprehensive suite of tools designed to track a competitor's entire marketing funnel. Its key features include real-time monitoring of competitor website changes, SEO keyword rankings, and Google Ads campaigns. The service extends to tracking social media activity across platforms like Facebook, Twitter, LinkedIn, and Instagram, as well as monitoring email marketing campaigns, including newsletters and onboarding sequences. Additional capabilities include alerts for new market competitors, tracking of PR mentions, and aggregating customer reviews from over 60 sites. This allows clients to analyze rivals' strategies, benchmark their own performance, and identify market opportunities.

Keywords: competitive intelligence, competitor monitoring, SaaS, marketing analytics, SEO tracking, social media monitoring, email marketing analysis, lead generation, website change detection, digital strategy