Competitoor

Competitoor provides a price and market intelligence platform for e-commerce businesses and brands, utilizing artificial intelligence to deliver competitive insights. The company was founded in Italy in 2015 by Maximilian Lanaro (Founder & CTO) and Davide Lugli (Co-Founder & CEO).

The firm's history includes several key milestones, starting with its selection for acceleration at H-Farm in 2016, which also became an investor. In 2017, it secured further investment through the Barcamper program from Primomiglio, enabling the transition from prototype to a market-ready product. A significant development occurred in February 2021 when Competitoor raised €450K ($546K) in a seed round led by CDP Venture Capital and Primo Ventures. This funding event coincided with the strategic acquisition of Ragtrades, a U.S.-based competitor specializing in the fashion and luxury sector, to strengthen its presence in the American market. On March 10, 2025, the company was acquired by Deda Stealth, and now operates as a subsidiary.

The business operates on a subscription-based Software-as-a-Service (SaaS) model, offering tailored solutions for two primary client segments: brands and retailers. For brands, the platform offers tools for brand value protection, such as tracking Minimum Advertised Price (MAP) violations and monitoring distributor networks globally. For retailers, it provides competitor price monitoring and dynamic pricing capabilities to help optimize revenue and profit margins. Competitoor's technology uses AI and deep learning for semantic and image data recognition, allowing it to track products across global marketplaces without being limited by currency, language, or EAN codes. The platform delivers real-time data on competitor pricing, promotions, and product availability through customizable dashboards and automated reports, with API integration available for third-party software.

Keywords: Price intelligence, market intelligence, dynamic pricing, competitor monitoring, e-commerce analytics, SaaS, retail technology, brand value protection, MAP monitoring, price optimization, product matching, AI data analytics, competitive benchmarking, repricing engine, assortment analysis, promotions tracking, retailer intelligence, Davide Lugli, Maximilian Lanaro, Deda Stealth