CompeteShark
Platform that empowers digital marketers by keeping track of their competitors digital channels and strategies.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
AUD50.0k | Seed | ||
| Total Funding | 000k | ||
| USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 |
| EBITDA | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 |
Source: Dealroom estimates
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CompeteShark offers a competitive intelligence platform designed to assist digital marketers and brand managers in tracking their competitors. Founded in 2014 by Kiran Kumar and Shaun Thambyah, the Sydney-based company aims to provide real-time insights into the marketing strategies of rivals. The firm secured $150,000 in a seed funding round on September 25, 2015.
The platform operates within the business/productivity software and marketing tech sectors, targeting clients who need to monitor competitor web activities. It functions as a web monitoring tool that automatically visits competitors' websites and reports on changes, such as content updates, new promotions, and layout experiments. This service enables users to see before-and-after visuals of website alterations, understand what competitors are focusing on, and identify trends in their marketing efforts over various timeframes. Revenue is generated through a Software-as-a-Service (SaaS) model, providing venture capital-backed services to its customers.
CompeteShark's core service provides users with a real-time feed of every action taken by their competitors, with options to filter by brand and share insights with team members. The platform features a "Time Machine" function that offers a historical view of a brand's marketing strategy and targeting. Additionally, it allows users to analyze SEO optimizations, header and link changes, and A/B testing activities. For on-the-go access to information, the system delivers daily email alerts and digests. The company emphasizes user-friendliness and simple insight sharing to facilitate quick decision-making for its clients.
Keywords: competitive intelligence, digital marketing, competitor analysis, marketing strategy, brand management, web monitoring, SaaS, market intelligence, competitor tracking, SEO analysis, A/B testing analysis, marketing tech, real-time alerts, trend analysis, website change detection, digital strategy, online marketing insights, competitor insights, marketing analytics, business intelligence software