ComparaMejor
Online comparison platform for financial and insurance products.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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ComparaMejor is an online financial product comparison platform founded in 2011 by Fernando Sucre and Erick A Brimen in Bogota, Colombia. The company operates as a digital brokerage, providing comparative information on products like auto insurance, life insurance, and personal accident insurance, allowing users to make informed decisions. The platform enables clients to quote, compare, and purchase policies online from various insurers in Colombia.
The business model centers on acting as an intermediary between consumers and financial institutions. It provides a platform for users to compare financial products, simplifying the decision-making process. Revenue is generated through lead generation and referral fees from financial institutions when a user purchases a product through the platform.
In February 2019, ComparaMejor was acquired by its Chilean competitor, Compara Online. This acquisition was a strategic move for Compara Online to enter and expand its presence in the Colombian market, leveraging ComparaMejor's focus on the auto insurance industry.
Keywords: financial comparison, insurance marketplace, online brokerage, insurtech, auto insurance, personal finance, policy comparison, financial products, lead generation, digital insurance, Colombia finance, financial services, online quotes, life insurance, accident insurance, financial technology, consumer finance, insurance comparison, digital marketplace, startup acquisition