COMPARAJÁ

ComparaJá operates as a digital financial marketplace in Portugal, providing consumers with a platform to compare and acquire a range of financial and non-financial products. The company was established in early 2015, originating from an incubation project at StartUp Lisboa. Its founding mission is to empower Portuguese consumers to make informed financial decisions by offering a simple, transparent, and free way to save time and money.

The platform's service portfolio has expanded significantly since its inception. Initially launched in 2015 as a personal credit comparator, ComparaJá broadened its offerings to include mortgage credit and term deposits in 2018. The company further diversified by adding life insurance comparisons in 2020 and pioneering the comparison of green energy solutions like solar panels and electric mobility in 2022. Today, users can compare offers for mortgages, personal loans, credit cards, telecom packages (TV, internet, voice), and energy services (electricity and gas). The service is free for consumers; ComparaJá's revenue is generated through commissions from the banks or institutions when a user finalizes a contract through the platform. The business model is based on remuneration for clicks and leads generated for its commercial partners.

Heading the company is CEO José Figueiredo, who joined in October 2016. His professional background includes roles as an Associate Consultant at The Boston Consulting Group and an MBA from Harvard Business School, experiences that inform the company's strategic direction. The leadership team also includes individuals such as Sérgio Pereira, one of the company's directors, who emphasizes a company culture capable of attracting high-quality professionals. Under this leadership, the company has grown to over 130 employees. ComparaJá.pt is part of the Samlino Group, which operates in five markets and aims to be a major distributor of financial services. This affiliation is part of a broader strategy by Sambla Group, backed by majority owner Nordic Capital, to become a leading digital comparison platform for personal finance in the Nordics and beyond.

Keywords: financial comparison, personal finance, credit comparison, mortgage simulation, telecom packages, energy tariffs, loan brokerage, consumer finance, online marketplace, FinTech, Portugal, financial services, cost savings, commission-based model, lead generation, credit cards, personal loans, life insurance, green energy comparison