Community Factory
Event engagement services for building business relationships.
| Date | Investors | Amount | Round |
|---|---|---|---|
N/A | Early VC | ||
| Total Funding | 000k | ||
The Community Factory, co-founded by Liz Lathan and Nicole Osibodu, specializes in increasing attendee engagement at corporate events. They offer services for conferences, tradeshows, customer dinners, and other field events, aiming to transform them into opportunities for building revenue-generating business relationships.
The company's offerings are built around a proprietary engagement methodology. Key services include their trademarked "Spontaneous Think Tank™," a peer-to-peer content format designed to stimulate conversation, and turn-key micro-event programs for smaller gatherings. They also provide engagement audits, consultations, community design sessions, and "Community as a Service" (CaaS), where they manage online community programs. This approach focuses on creating what they term "collision-rich environments" to foster connections among customers, prospects, and sales teams.
Liz Lathan and Nicole Osibodu, the co-founders, both have over two decades of experience in events, engagement, and community building. Lathan's background is in corporate, revenue-driven event marketing, while Osibodu brings experience from working with organizations like The White House and Harpo Productions. Together, they developed unique concepts like the "Spontaneous Think Tank™" and the world's first “Secret Business Trip”.
Keywords: attendee engagement, event marketing, community building, business relationships, corporate events, Spontaneous Think Tank, micro-events, field marketing, B2B events, engagement services, peer-to-peer content, customer engagement, event strategy, conference engagement, trade show marketing, community management, professional networking, revenue-driven events, event consulting, corporate community