Commissions Inc (CINC)

Commissions Inc., also known as CINC, was established in 2011 by Duane LeGate. The venture originated from LeGate's own experiences and challenges as a real estate agent, which provided him with firsthand insight into the industry's needs. This background was instrumental in shaping a platform designed to address the specific pain points of real estate professionals. CINC operates as a comprehensive lead generation and conversion platform tailored for the real estate sector. The company's target clients are high-performing real estate agents and teams who require a steady stream of qualified leads and tools to nurture those leads into closed deals.

The business model is centered around providing a suite of integrated tools within a single platform. These tools encompass a client relationship management (CRM) system, lead generation services, and a consumer-facing website. Revenue is generated through a subscription-based model, where clients pay for access to the platform and its features. CINC's core offering is an all-in-one solution that helps real estate agents manage their sales pipeline from initial contact to final closing. Key features of the platform include tools for generating and capturing leads, automated communication workflows to engage with potential clients, and analytics to track performance. A significant milestone in the company's history was its acquisition by Fidelity National Financial in 2016, which provided substantial resources for further growth and development.

Following the acquisition, the company has continued to expand its offerings. In 2021, CINC launched a new home search site, CINC Home, to enhance the consumer experience and provide more value to its agent clients. This move illustrates a focus on controlling the entire ecosystem, from lead acquisition to the property search process itself. The platform is designed to help agents close an average of 36 or more homes per year, positioning it as a tool for top producers in the residential real estate market. The system automates much of the follow-up process, allowing agents to focus on high-value interactions and client relationships.

Keywords: real estate technology, lead generation, CRM, real estate agents, sales pipeline management, property search, client conversion, marketing automation, residential real estate, sales platform