Comic Reply

ComicReply is a creative contest platform offered as a product by Giant Step Inc., a Toronto-based digital marketing agency founded in 2003 by Managing Partners Gil Katz and Eyal Katz. The company, which assembles project-specific teams of designers and developers, helps clients with marketing and corporate communications through integrated campaigns and online property development.

The ComicReply platform functions as a content marketing engine, enabling brands to run contests where fans can remix branded content. The business model targets a wide array of sectors, including automotive, fashion, entertainment, food and beverage, and non-profits, providing them with a tool to foster audience engagement. The platform operates on a Software as a Service (SaaS) model, with revenue likely generated through subscriptions or fees for contest hosting, indicated by the availability of pricing plans and a free trial to attract users.

The service consists of two main components: an Admin Panel and a Consumer App. The Admin Panel provides marketers with the necessary tools to launch, manage, and analyze creative contests. Marketers can upload branded assets such as backgrounds, characters, and sound clips for fans to use. The Consumer App, available on web, mobile, and Facebook, is where users create their remixed content—such as collages, comics, and drawings—and vote for their favorite entries. This user-generated content model encourages social sharing, as participants are motivated to gather votes to win prizes, thereby organically extending the brand's reach and generating backlinks.

Keywords: content marketing, user-generated content, creative contests, fan engagement, brand activation, digital marketing platform, SaaS, social media marketing, lead generation, audience engagement, gamification, brand advocacy, digital contests, marketing campaign tool, interactive marketing, social sharing, online contests, fan art, remix culture, marketing technology