Comenta TV
Comenta TV adds social networks to live television broadcasts, enabling the producers to access behavioral data of the audiences.
| Date | Investors | Amount | Round |
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| - | investor investor investor investor investor | €0.0 | round |
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| N/A | €0.0 | round | |
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| Total Funding | 000k | ||
Comenta TV emerged from Buenos Aires, Argentina, in 2011, founded by Juan Melano and Gustavo Vilgré La Madrid. The company positioned itself as a social media intelligence provider focusing on the television industry. Its core service was designed to help TV networks, producers, and advertisers track and analyze social media interactions related to live TV shows in real-time. This allowed clients to better understand their audience's behavior, engagement, and sentiment.
The platform's proprietary algorithm indexed comments made across various social networks, not just those using specific hashtags, providing a more comprehensive view of the social conversation around a broadcast. Comenta TV offered tools for on-air integration of social content, such as displaying relevant tweets, to boost audience engagement and the social reach of a show. For its clients, the service provided real-time analytics and metrics on audience demographics, engagement levels, and influencer activity. The business model included one-time fees and monthly subscriptions for its technology, with prices ranging from $500 to $5,000, catering to TV networks, advertisers, and production companies.
The venture secured seed funding amounting to $40,000 in November 2011 from investors including Start-Up Chile, Wayra, Enzyme Venture Capital, and Vesuvio Ventures. After building a client base that included major players like Viacom's Latin American properties across 11 countries, Comenta TV was acquired by Wayin, a US-based social media engagement platform, in January 2014. The acquisition was part of Wayin's global strategy to enhance its technological capabilities in measuring and acting upon social media activity, particularly within the broadcast sector. Following the acquisition, founder Juan Melano took on a leadership role within Wayin's TV development group.
Keywords: social TV, audience analytics, media intelligence, broadcast technology, real-time engagement, social media monitoring, television advertising, content integration, data analytics, media measurement