Comedywire

Comedywire

Comedy writing on-demand for businesses, public speakers and entertainers.

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$2.4m

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Total Funding000k
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Comedywire operates as a crowdsourced creative platform, functioning as a vast, digital writers' room for comedic talent. The company, founded in 2016, provides a marketplace where businesses, startups, and individuals can solicit witty and original content. Clients post projects, such as needs for advertising campaign ideas, social media content, or punch-up lines for speeches, in the form of contests. A community of over 10,000 writers and stand-up comedians then submit their material in near real-time.

The platform's business model revolves around these contests, where writers compete for monetary prizes by having their submissions peer-reviewed and voted on for cleverness and humor. Clients select the winning submissions and compensate the creators. This structure allows clients quick access to a diverse pool of creative ideas. The company generates revenue by facilitating these transactions. Partners have included notable names such as iHeartMedia, NBC Universal, American Greetings, and ShopRite.

In 2019, Comedywire announced the rebranding of its enterprise business to Write Label, signaling an evolution from a purely comedy-focused platform to a broader creative writing solution. This move was designed to better serve a client spectrum that includes media properties, advertising agencies, and greeting card companies. While expanding its services under the Write Label brand, the Comedywire forum was preserved for its community of comedy writers. The platform leverages machine learning to vet writers and content, helping to identify the best work for each project and providing clients with performance data. For enterprise clients, Write Label developed APIs to integrate its creative content generation directly into their own self-service platforms.

Keywords: comedy writing, crowdsourcing, creative content, joke writing, ad copy, social media content, speech writing, creative marketplace, content creation, brand humor, digital writers' room, on-demand writing, script punch-up, marketing campaigns, creative services, Write Label, user-generated content, creative contests, humor writing, freelance writers

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