ColSpace Corporation

ColSpace Corporation operated as a specialized provider of cloud-based software for the advertising industry, founded in 2000 by Matthew Greenhouse. The New York City-based firm developed the Media Management Platform (MMP), a tool designed to streamline media planning for advertisers and agencies. This platform provided a collaborative online environment for managing media workflows, reporting, and accessing advertising data in real-time.

The company's business model was centered on providing its software to major agencies and global brands to manage their advertising activities. Clients utilized MMP for planning, tracking media spend, and managing integrated authorizations, which brought efficiency to complex campaign workflows. Notable clients included Siemens, McDonalds, and Omnicom. The platform was a significant player in its niche, overseeing more than $11 billion in media spend for its clients. A single seed funding round in April 2015 raised $150,000.

A major milestone in the company's trajectory occurred on May 19, 2016, when it was acquired by Mediaocean, a larger software provider for the advertising sector. The acquisition was a strategic move by Mediaocean to integrate ColSpace's planning capabilities into its own comprehensive suite that automates the entire advertising workflow, from buying and planning to analytics and payment. As part of the acquisition, founder Matthew Greenhouse and his team joined Mediaocean to continue developing media planning products within the larger organization.

Keywords: media planning software, advertising workflow, adtech, media management platform, campaign management, media spend optimization, advertising reporting, agency software, brand advertising tools, cloud-based media management, Matthew Greenhouse, Mediaocean acquisition, collaborative media planning, media buying software, advertising data management, workflow automation, Omnicom, Siemens, advertising analytics