COLOR FULLY
Casting platform connecting companies with models and influencers.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
N/A | Late VC | ||
| Total Funding | 000k | ||
COLORFULLY Inc., founded on April 1, 2013, by CEO Makoto Tsutsui, operates a platform that connects companies with models and influencers for marketing and creative projects. The company was originally named MONOKROM Inc. and its primary service was a platform called "Shumatsu Model" (Weekend Model), launched in December 2017 to support women in finding flexible, part-time modeling work.
Recognizing a shift towards more diverse and flexible work styles beyond just weekends, the company rebranded its service to "COLORFULLY" on April 1, 2022. This change reflected the platform's expanded use for various roles, including influencer marketing, content writing, and participation in product planning groups, not just traditional modeling. The platform allows businesses to directly communicate with and cast from a pool of over 13,000 registered individuals, who come from various professions such as office workers, nurses, and homemakers. This direct casting model serves over 3,000 corporate clients, including advertising agencies and companies in the apparel and beauty sectors.
COLORFULLY's business model is based on providing a marketplace for these connections. The platform offers services like "Remo-Photo," a remote shooting service, and a full-service casting option called "Omakase Model Bin" for clients who prefer assistance with the selection process. The company also operates a creative division, CCR (Colorfully CReative), which provides one-stop services including planning, design, and web development. Recently, COLORFULLY has incorporated AI technology to assist with model recommendations and generate virtual images, further expanding its service offerings.
Keywords: model casting, influencer marketing, creative platform, freelance models, user-generated content, brand promotion, digital marketing, content creation, casting agency, talent management, photography services, remote shooting, creative production, gig economy, women's careers, social media marketing, advertising, beauty industry, fashion industry, e-commerce support