Collektr

Collektr is a livestreaming community marketplace focused on the collectibles market in the Asia-Pacific (APAC) region. Founded in 2022 by Adlin Yusman, who serves as CEO, and co-founder Saida Azizi, the company launched its platform in April 2023. The idea originated from the founders' shared interests in trading card games and the recognition of a need to address challenges like counterfeit items within the Southeast Asian collector community. Adlin Yusman's entrepreneurial background includes a previous venture, BeMalas, and the lessons learned from its failure have informed the strategy for Collektr.

The company operates as a platform where collectors can buy, sell, and trade a wide array of items through livestream auctions and a general marketplace. Its business model is centered on creating a secure and engaging environment for transactions, addressing the issue of authenticity which is a major concern for collectors. Revenue is generated through a standard 8% commission fee on transactions, which covers payment gateway and operational costs. The platform targets collectible enthusiasts, from hobbyists to those interested in high-end items, and aims to be a collaborative tool for existing hobby shops and sellers to expand their reach.

Collektr's core service is its livestream bidding platform, which allows sellers and buyers to interact in real-time, fostering a sense of community and trust. The platform offers a diverse range of authenticated products, including trading card games, comics, sneakers, handbags, art, and Funko Pop figurines. To ensure the authenticity of items, Collektr employs a rigorous vetting process for all sellers and collaborates with authenticating institutions. For items valued above RM500, the company provides an extra layer of security by requiring sellers to send the product to Collektr for verification before it is shipped to the buyer. Since its debut, the platform has surpassed 10,000 monthly active users and has hosted over 100,000 unique items. The company secured US$1.3 million in a pre-Series A funding round to fuel its expansion into Singapore and other key APAC markets.

Keywords: livestream commerce, collectibles marketplace, live bidding platform, trading card games, online auctions, authenticated collectibles, Asia-Pacific collectibles, comic books, sneaker resale, luxury handbags, art collecting, community marketplace, Adlin Yusman, Saida Azizi, AC Ventures, live shopping, collectible authentication, hobby shops, pop culture collectibles, investment funding